Every year, Lavvanya Jewels hosts an exclusive premium jewellery exhibition and client conference at the iconic Taj Palace, New Delhi. ADSHOT manages the complete 360° experience — from invitations to turnout — ensuring the event becomes a sold-out, full-house luxury showcase.
Personalised Exhibition Experience at Taj Palace – Lavvanya’s exhibition is designed as a by-invite-only luxury showcase, offering clients a curated experience of their latest bridal, couture, and contemporary collections.
Execution
Customised, gold-foil invitation cards delivered to premium clients.
Appointment-based entries for a personalised trial experience.
Opulent layout, product lighting, mood music, and staff styling aligned with the brand’s luxury DNA.
Outcome
A high-value buying environment with longer client interaction time and stronger brand loyalty.
Newspaper Ad Campaign – “Inviting You To…” – To drive wider visibility among high-intent jewellery buyers, we executed a premium newspaper ad campaign.
Execution
Full-page print ads and high-quality inserts in leading newspapers.
Messaging focused on exclusivity:
“We warmly invite you to Lavvanya’s Signature Jewellery Exhibition at Taj Palace.”
Included event details, collection highlights, and RSVP contacts.
Outcome
Surge in enquiries and walk-ins, with new clients discovering the brand for the first time.
Communication Strategy – Luxury, Warm, Personal – The entire communication for Lavvanya follows a soft-luxury, invitation-led tone, designed to make every guest feel valued.
Channels Used
WhatsApp personalised messages
Direct calls to top clients
SMS reminders
Social media countdown stories
VIP reminder calls by the Lavvanya team
Tone of Voice
Warm, premium, personal, and invitation-driven.
Event-Day Experience – House Was Full – On the day of the exhibition at Taj Palace, the registration desk saw continuous footfall, resulting in a full-house, fully booked event. Key Highlights
Client appointments from morning to evening
Back-to-back jewellery trials
Heavy purchase volumes
Exceptional response to the new collection launch
Influencers and high-net-worth clients attending
The exhibition was fully packed from start to end — a clear sign of effective communication and strong brand relationship management.
Overall Impact
Record-breaking client turnout
Stronger brand loyalty through personalised touchpoints
High-volume conversions during the exhibition
Premium positioning reinforced for Lavvanya Jewels
Successful establishment of an annual luxury event tradition