ADSHOT executed a comprehensive PR-led influencer marketing initiative that brought together multiple influencer events, a high-impact VIBES brand launch, and a premium Lavvanya influencer shoot, creating sustained visibility and strong media interest for the brands. The objective was to move beyond one-time influencer collaborations and build a continuous PR narrative that positioned the brands as relevant, aspirational, and culturally connected within the beauty, wellness, and lifestyle ecosystem.
For the VIBES launch, ADSHOT planned and executed an influencer-centric event designed specifically for PR and media amplification. The launch brought together well-known influencers including Sneha, Surbhi, Bhagyashree, Sudeshna, and several others, ensuring credibility, organic reach, and strong storytelling. The event was structured to deliver media-friendly moments, high-quality visuals, and clear brand messaging, resulting in increased buzz across digital platforms and PR channels.
In the luxury segment, ADSHOT executed a premium Lavvanya shoot featuring Neha, a leading Delhi-based influencer. The shoot focused on refined aesthetics and aspirational storytelling, creating press-ready visual assets that strengthened Lavvanya’s luxury positioning and enhanced its appeal within fashion and lifestyle media narratives.
Beyond individual launches and shoots, ADSHOT also managed and amplified multiple influencer events, including curated experiences at The Jaipur Club. These events were designed to seamlessly blend influencer engagement with PR objectives, generating consistent brand mentions, visual content, and media value. By working with a diverse influencer portfolio and executing every touchpoint with a PR-first mindset, ADSHOT successfully transformed events and collaborations into newsworthy brand moments with long-term recall and impact.